Berrybrook Morgan: Retail Showroom Joinery

Berrybrook Motors, Exminster, Devon

Creating the perfect backdrop for the perfect car

One of the leading Morgan dealerships in the country, Berrybrook Motors go beyond car sales; at Berrybrook, they sell the whole Morgan experience. British motoring fanatics can rent their very own Morgan for the weekend, or indulge their passion with some luxurious Morgan merchandise, from their new state-of-the-art Exminster showroom.

Berrybrook had already engaged Idesign for their showroom renovation, and Idesign turned to us to produce the bespoke display pieces for this unique retail space. For us, this furniture would need to do more than display merchandise; it had to echo the handbuilt excellence associated with the Morgan brand.

Squeezing every inch of utility out of a small footprint

Just like the classic Morgan Three-Wheeler, these retail units had to squeeze a lot into a relatively small package. Valuable cars are regularly driven in and out of the Berrybrook showroom, so floor space is at a premium. We didn’t have enough room to produce standard shelving units, but we didn’t want Berrybrook to have to compromise on display space. To work around the tight footprint, we tilted the shelves of each hand crafted unit slightly, giving the client the room they need to show off their premium stock. Colours were important, too; working with black powder coated steel and walnut, the colours of each car (delicious classic shades like Sport Green and Royal Ivory) are free to do the talking.

A Lasting Sense of Hand Built Luxury

The display stands had to evoke a sense of luxury right down to the smallest detail. Tactile leather loops replaced the traditional ironmongery handles on every drawer and cabinet door. The main clothing display was segregated with bold walnut dividing pillars, and a single central coat hook turned a show-stopping RAF Irvin Flying Jacket into a piece of art that sets the perfect tone. The RRW team personally supplied the steel frames and hand-built every box, shelf and drawer before assembling everything onsite.

Capturing the spirit of Morgan motoring

The Morgan marque is about more than luxury. It’s about a golden age of motoring, and a golden age of handmade British craftsmanship. That’s why Berrybrook’s Morgan showroom deserved such painstaking attention to detail. Together with Idesign, we created a unique destination for a home-grown premium brand. Regardless of budget, customers can now walk in and pick up a book, a brolly or a pair of classic driving goggles and own a little piece of the Morgan dream.




Powder Coating:


Project Details:

  • 25mm box section steel, powder coated black
  • Walnut veneered MDF for cabinets, shelves & drawers
  • Studded soft leather drawer pulls throughout